Incorporation of Company Branding and SEO

Search engine optimization isn't an accurate science. This winds up evident when attempting to join both SEO and marking into a methodology. This procedure is finicky no doubt. On the one side, SEO manages the situation of catchphrases and expressions. On the opposite side, marking manages organization unwaveringness and culture. Consolidating the two sides weakens the noticeable quality of both. Be that as it may, disposing of either may not meet all key and advertising objectives. 

By and by, it ought to be stressed that SEO Services is a progression of rules instead of a careful science. Having said that, the accompanying proposal can be utilized to fulfill the two sides of the condition. As a rule, watchwords and expressions (for example Web optimization) ought to remain the focal point of any beginning period organization, while the joining of organization marking ought to seem later in the development. This is just a general articulation and ought not to be taken in exactly the same words. 

The thinking is entirely direct. From the start, nobody knows the name of your organization, however, maybe they are looking for your items or administrations. As such, you need to target watchwords and expressions that concentration around your offering instead of your organization. As you fabricate steadfastness and validity, marking turns out to be increasingly significant. It's now that you might need to consolidate corporate informing to fortify the association with clients and ingrain trust in your image. 

One last idea about marking: if a searcher types for the sake of your organization, they are probably going to discover your site at any rate. This is expected generally to grapple message and back-joins. In this manner, enhancing the organization's name is fairly immaterial as a rule.

9 SEO Fixes for the Perfect Location Page

Does your new client want to be ranking in position one in the map pack? To do this, does not involve typing“near me” ever 3 words. Instead, it involves many factors, one of which is having an amazing location landing page. 

How to have an amazing landing page? 

As SEO professionals, we constantly tell our clients and stakeholders that great SEO implementation is meant to satisfy search intent. Which is why we need to bring that same logic into our location page optimization. 

This list aims to address several possible questions that a website visitor might have when learning about a local business. 

1. NAP(name, address and phone number)

NAP stands for name, address, and phone number. Your NAP should be an exact match on your location page, Google My Business profile, or any other citation. 

Some SEO professionals as well as google claim that an exact match is no longer really important, however, some still do. Don’t risk it and just make sure it is a match. 

2. Photos 

Photos are incredibly important on location pages however most businesses are missing important opportunities with them.

Interior photos

Interior photos allow guests to get a realistic expectation on what to expect inside your business. This is important, especially with healthcare businesses, where nice-looking interior photos can be a deciding factor. 

Exterior photos

Exterior photos are just as important as interior photos for location pages. Exterior photos are meant to help new visitors find your business upon their initial arrival.  And just like interior photos, they can also be a decision-making factor for someone visiting a new business.

Your exterior photos should include:

Signage and logos.

Parking(if applicable).

Nearby businesses(if inside a mall or strip mall).

Optimize your Metadata

Your images should be high quality but sometimes the file size is too big. This could be due to the high amount of metadata. There are many tools like  ImageOptim that can remove unnecessary metadata while maintaining the high quality of the photo. 

3. Description of Business Location

The description of the location is where many businesses fail. Some businesses simply use the same description on all location pages and just replace the location name. This is what you shouldn’t do since it is not beneficial for SEO Services. Each location page should be unique. 

Here are some suggestions to think about when writing your location description. 

Services Offered: Are there any services offered at this location that is unique compared to other locations?

Products & Brands Nearby: If your location is a physical store, what are some major brands that someone may be searching for near you?

Nearby Locations: Do you have other locations nearby? This can also help with internal linking.

Different from the Competition: What makes your store different when compared to your competitors in the area?

Menu: A must-have for restaurants.

4. Helpful CTA

Call to Action is incredibly important for any marketing and that includes on location pages. Make sure that your CTA makes sense and adds value to your user experience. 

Some suggested CTAs are:

Get Directions(link to Google Maps).

Reserve Table.

Request Appointment.

Shop Now(if online shopping is available).

5. Directions to Business

Including directions to your business can help your users find you as well as gives an opportunity to work in geo-specific keywords and targeting in your copy. 

If you don’t know how to do this then just stick to providing instructions from at least two directions(East/West or North/South) from major highways. Mentioning major intersections can also help people identify your business location

6. Embedded Map

Embedding a map into your website allows users to figure out which of your locations is closest to them. 

7. Title and Meta Description

Even though this is SEO 101 businesses often forget to do it for their location page since they are trying to rank in the map pack. It is still incredibly important since organic results still give businesses traffic.

Title

Your title should have three basic elements: 

Brand name

Geo-specific keyword(city or local area)

Keyword

Meta Description 

Even though Meta Description doesn’t directly affect rankings, it is key for selling someone on coming to your site. Make sure you include the same three elements that you have you used in your title and expand on their selling points. 

8. Internal Linking

There are many ways to add relevant internal linking. Remember internal linking is an important SEO tool. 

Here are some ideas for internal linking, not all will be relevant. For SEO it’s important to only do the relevant ones. 

Link to other nearby locations.

If your location offers specific services link to informational pages about those services.

Link to location-specific social media profiles.

For medical clinics, link to doctor profiles.

For restaurants, link to menus.

Link to your company about page.

Have space for recently published blogs.

For stores, link to any available online shopping.

9. Load Speed

One very important ranking factor as well as important for local SEO is load speed. 

Having a fast loading location page can make the difference between your site ranking in position two and position one in the map pack.

Tools like Google PageSpeed Insights or GTMetrix can help you diagnose issues with the load speed of your webpages. 

Local SEO Marketing In 2019: 8 Easy Tips To Dominate Local Search- SEO Company in New York

Maybe you are asking yourself, what is local SEO marketing and why does it matter?

Most online businesses are practicing SEO. Small businesses and local businesses mainly rely on local SEO to build an online presence and increase exposure to more potential customers.

In this blog post today, you will learn how to utilize proven local marketing strategies to give your business a kick start on dominating local search in 2019.

The ways of how we search using search engines and the content delivered to us are always changing. 

But one thing for sure is that search engines are clearly on a mission to provide users with the most relevant results for their query, personalized based on their location, search history, and browsing behavior.

As a small business owner, focus on SEO for local search

This means that localized search results are not more important than ever, and if your business appears at the top of Google for keywords that are related to your business and its location, you will generate more leads and sales from your website.

So how do you optimize your site to conquer the local search results?

Local competition is heating up, and if you are not on top of your rankings yet, you had better take note of these eight practical local SEO tactics you can use to help your business rank higher, or your competitors will do so.

1) The Basics: Title And Meta Description

The title and meta descriptions tags are the HTML elements for you to describe your content appear in the SERPs.

Think of this as a preview of your content. Last year, Google increased the width of the main search results page to 600px. This means that there are no more spaces for you to write longer titles and meta descriptions.

So take advantage of this update and use it wisely to increase your business exposure. Make sure that you do not go too long or your titles and meta descriptions will be truncated in the SERPs. The best way to avoid your title and meta descriptions being cut off in the SERPs is to put your keywords at the beginning of the sentence rather than the end.
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If you are not sure how your title and meta description tags will look or how many characters you can get away with, try using an emulator like the one from SEOPressor for WordPress.

In a sea of competing for search results, if your meta descriptions are not unique and descriptive, then you will have a low click-through rate (CTR). Always, always make your title and meta description impactful. Every character counts.

Especially now that you are optimizing for nearby searches, don’t forget to include the name of the city your business in. For example, an SEO agency in New York City. When your business shows up in the search results, you will have more chances to get people to click on your website.(SEO Company in New York)

2) Online Directories Improve Local Search Engine Optimization

Google conducted a study and found that four out of five consumers use search engines to conduct local searches.

The issue is that many small businesses have not claimed their local business listing online. Imagine how many opportunities you have missed!

It is essential for local businesses to get their business listed correctly and consistently on top online business directories like Yelp. The major thing to not forget is getting your business’ name, address, and phone number (NAP) on the primary citation data aggregators like Infogroup and Factual.

Make sure that your company’s NAP is consistent in every directory.

Before publishing, don’t forget to check the spelling once again because misspellings, abbreviations or wrong phone numbers can create havoc when Google cannot determine which information is correct. When search engines are unsure, they may end up displaying incorrect information or not showing your business in SERPs at all.

3) Claim Your “Google My Business.”

It is super important for every local business to claim their Google My Businessand Bing Places for Business page. Don’t worry, these platforms are free, and you can get incredible exposure if you have optimized your business to show up in Google’s local listings.

However, if your business is already on Google My Business page, you can always claim your business. There will be a verification process that you will need to go through where Google will send a postcard with a PIN to your physical business location. After that, you just log in and key in the PIN to verify your business.(SEO Company in New York)

I know, you probably feel that it is troublesome to go through all these just to claim the business that is yours. However, think positively – the verification process is for Google to confirm that your business is legitimate and that you are the business owner. If they did not have this procedure, anyone could just claim it as their business and pretend to be the business owner.

Make sure that every relevant section of your listing is complete. Imagine being a customer seeing this incomplete information, would you trust this business? If you run into issues, contact Google My Business Listing Support.

4) Optimize “Google My Business” For local SEO Marketing

Once you have claimed your “Google My Business,” here comes the optimization part.

A study by Gyno showed that users are very much influenced by businesses with a complete listing before intending to visit a store or purchase from it.

How to improve google maps SEO ranking

When optimizing your Google My Business listing, pick the exact match of your business category. Many businesses think that choosing multiple category listings is better, but the truth is – it is not.

Google prefers businesses that categorize their listing under the most relevant category. For example, if you are an Italian restaurant, you should pick the category “Italian restaurant” instead of just “restaurant.” When optimizing Google My Business, don’t forget to:

• Write a solid description of your business.
• List your business in the right category.
• Update your business operating hours.
• Types of payments accepted.
• Upload the logo or the photo of your business for people to recognize it.
• Add at least ten quality photos of your products or services.
• Check the most popular times of the day and consider Google Adwords to drive visitors.
• Use the new Google Posts feature to stand out.

5) Get More Reviews From Your Customers

Reviews from customers are an essential element. Based on a survey done by Search Engine Journal, 88% of people trust online reviews.

80%+ of people are active on social media platforms, so it’s not difficult to get more reviews at all.

There are many social media management tools out there like Hootsuite that allow you to monitor your social media accounts all in one dashboard. So whenever you get a review from customers, you can respond to it right away.

It does not matter if it is a positive or negative review, be sure to respond to it because it shows your customers that you care about their feedback.

Based on experience, two places are necessary to focus the most are your Facebook page and Google My Business page.

These are the places where people search the most, especially when they are looking for your address. So you would want to pay more attention to this. 

Even Google itself also said that positive reviews from customers would improve your business visibility. Shouldn’t we take this as a hint that reviews might be one of the factors in the local ranking?

If you would like to get your gold stars review seen in the search results, go to the Google Developers Structured Data page to enable Rich Snippets for Reviews and Ratings.

6) Use Local Structured Data Markup

Many business owners do not realize this – schema markup or structured data markup is significant and it should be added to your website’s code for search engines to get more information about your business.

How do you add this to your website? It can be added to your existing HTML microdata, the same goes for other tags used on your other web pages.

If you set this up correctly, you will have a better chance to rank higher than your competitors. To check if your markup is implemented successfully, use Google’s Free Testing tool. From there, you can easily see if you are doing it right and let you know the errors in your structured data so that you can fix them.  

With the rise of voice search in 2018, schema markup can help to optimize your website for voice search because more and more people are using virtual assistants like Siri, Google Assistant, Cortana, and Alexa (especially for local businesses).

Think about a query like “Where’s the nearest coffee shop?” Wouldn’t you want your business to appear on the search engines? Confused? Consider hiring a local SEO Services.

7) Publish More Locally Optimized Content

This is optional, but I do recommend this if you have the time to create more content for your website.

As you can see, people use search engines to look for more information. If your site can provide them the information, at the same time, giving them the location on where to get it, isn’t that very helpful?

Another way to say this is that you are providing every detail that users are looking for on your website. 

So there’s no need for them to visit another website for more information.

Seeing that search engines prefer fresh content, this is an excellent opportunity to publish content to answer the questions people are looking for. Most importantly, don’t forget to include your keywords in your:

• Page title.
• Meta description.
• URL.
• H1, H2, and H3 tags.
• ALT text in the images.
• Anchor text.

Adding these on-page elements will help search engines to crawl your website and rank your site on Google.

8) Have A Mobile-Friendly Website For local search

I have mentioned this before, and I will say it again. Since 2007, mobile users have been increasing until today, and it has exceeded the number of people using a desktop.

With this, Google has taken websites that are mobile-friendly as a ranking factor. So if your website is still not mobile-friendly, think about how many potential customers you are losing.

Not just that, page speed is also another factor that should be taken into consideration when it comes to local SEO. With too many things loading on your website, it will slow things down and increases your bounce rate. 

To avoid that from happening, optimize your images, enable Gzip compression, and remove all the unused plugins. If you are not sure what’s keeping your website slow, use the PageSpeed tools by Google Developers to find out what you can do.

Start Optimizing Local SEO To Grow Your Business

There you have it! The eight most effective tips to dominate local search for your local SEO marketing in 2019.

However, before we wrap this up, I have another bonus tip for you.

To wrap up, here’s a quick checklist for you to start optimizing for local SEO and grow your business:

• Add keywords to your on-page elements to boost your local SEO.
• Complete your business contact information such as name, address, and phone number (NAP) for customers to look for you.
• Encourage customers to leave quality reviews based on the experience they have had with your business. If you need to remove a Facebook review, read this.
• Respond to all the reviews, be open-minded. Negative reviews are one of the ways for you to understand where else you can do better in your business.
• Add at least ten quality photographs of your business in your profile for customers to recognize your business quickly.
• Stay active. Keep your business profile updated with the latest news.

Want to grow your business? Consider a local search engine optimization Expert

Are you looking for the best local search expert company for your small business?

I am ready to launch your online visibility!

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